Nonprofit Marketing Resources

Wondering what the Google Grant is? Listen to this 90-second explanation!

Whether you’ve recently acquired the Google Ad Grant (woohoo!) or you’re in the process of doing so (almost woohoo!), you’re most likely wondering how much additional traffic those future search ads will drive to your site. Acquiring the Google Grant and managing it is no small investment of time and expertise. Undoubtedly, you want to ensure that your investment is producing results, and that many more people are engaging with your organization.

Are you thinking of choosing an agency to manage your Google Ad Grant? There are several things to take into consideration when making your selection. As an agency focused exclusively on the Google Ad Grant, we’ve coached lots of people through the decision-making process of finding an agency that makes sense for them.

What do you need to do to stay compliant with the Google Ad Grant and make sure that you keep your account active and running smoothly? Before we begin, I want to explain the philosophy behind the compliance rules so that you understand what Google is trying to do, and therefore, construct your account in a way such that even if there are new compliance rules in the future, you’ll already be set up to be compliant with them.

The Google Ad Grants Program gives qualifying nonprofits up to $10,000 of free advertising each month. It works by sharing your ads with people who are searching for nonprofits with missions like yours. We’re very thankful that Google has made this program available to so many nonprofits and to so many diverse causes.