Nonprofit Marketing Resources

Podcasts are a large industry, with over 50% of all consumers in the United States over the age of 12 listening to podcasts. Out of everyone who listens to podcasts, 75% of people do so in order to learn new information or educate themselves. Additionally, the listening rate of podcasts has continued to grow every year, which means that a larger audience will be able to be reached. Podcasts supply a way for many nonprofit organizations to connect with their existing community and audience in a new way.

Does your nonprofit send thank-you letters to contributors? What do you do after someone makes a gift to your nonprofit? Of course, you process the payment. But what about after that? The next thing to do is to ensure the contributor receives a proper thank-you letter. It’s a chance to make a supporter feel appreciated. This kind of positive interaction improves donor retention and can have a long-term impact on your nonprofit’s growth.

Google is one of the largest, most profitable companies in the world, so it may be strange to learn that they have a program within the company dedicated entirely to nonprofits: Google for Nonprofits. This program offers useful tools for nonprofit organizations to use…all for free.

Successful fundraising long-term for any nonprofit involves much more than just one event. If you want your organization growing and thriving for the long haul, consider the following checklist before jumping into planning your next nonprofit fundraising campaign.

If you are reading this article, chances are that you are already using Facebook for your nonprofit organization. While Facebook’s reputation has dipped in recent years, the social media giant is still the largest platform on the planet with 1.82 billion daily active users. That is nearly 25 percent of the world’s population using Facebook every single day.