Nonprofit Marketing Resources

Ann Dejnozka, Head of Advancement at Emma Willard School, is spearheading the “Infinite Horizon” campaign, poised to set a historic funding record in independent girls’ school education. This ambitious initiative, deeply supported by exceptional alumnae, aims to transform the school across various dimensions, including facilities and student programs.Dejnozka’s vision for this campaign extends beyond financial goals, focusing on the lasting impact it will have on the Emma Willard community.

Navigating the world of nonprofit fundraising demands a blend of strategic vision, adaptability, and innovation. Insights from Angela Benard, Senior Director of Advancement & Communications at the Virginia Living Museum, we offer strategies that can benefit fundraisers across various organizations.

Since 2003, Google Ad Grants have been empowering nonprofits to communicate, recruit, fundraise, and more. The grants provide up to $10,000 worth of ads per month to qualifying nonprofits. While many organizations won’t need the full amount to achieve their goals, these grants offer the potential to significantly increase your organization’s reach and provide the flexibility to grow alongside your nonprofit. In summary, they are a powerhouse tool that can supercharge a nonprofit’s progress toward its goals.

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since — nonprofits face the challenge of competing for visibility in an increasingly crowded online space. One of the most effective ways to do this is through Search Engine Marketing (SEM), within which lies the field of Search Engine Optimization (SEO). These help your website content appear in search results related to your mission.

When was the last time you heard anyone in marketing tell you to “think small”? Trust us, we’re not crazy. We are as big of believers as anyone in setting seemingly unreachable goals, but our experience suggests that the secret to hitting these goals is very counterintuitive.