Nonprofit Marketing Resources

Just like with regular taxes, audits, and IRS-relations, things can get very confusing when it comes to the financial information of nonprofit organizations. Trying to figure out which forms you need to file and when you need to file them can be even more complicated for nonprofits since there are many different deadlines, requirements, and exceptions that differ from filing normal taxes. Add audit requirements to the list and you may feel like there’s no way you can keep everything straight.

As a nonprofit, the goal of your business may not be to make a profit, but you’re still a business and need to take steps to protect your property and organization from loss and liability. Don’t be intimidated by the insurance market. While the insurance marketplace does include a variety of types, companies, and coverages, it’s important for the success of your company’s mission to have an understanding of this business basic. When you take a realistic look at the risks facing your organization, you’ll find peace of mind and clarity. Because your company is unique, discuss your specific insurance needs and risk exposure with an insurance broker or agent.

Like any business, a successful nonprofit needs a website. Having a website proves your nonprofit’s credibility, makes you more accessible to donors, increases awareness, and builds a relationship with the community. However, building a website from scratch is no small task. Thankfully, there are a number of useful, easy-to-use website builders out there that nonprofits can use for creating a nonprofit website.

How should a nonprofit communicate on social media if it hopes to grow a following? What platforms are best, and how do you choose one? We answer these questions and more with Lisa Solomon of the Atheneum Collective.

Slack is a popular tool used largely to communicate between coworkers, replacing disparate calls and emails, but it can also help track projects and foster company culture. The goal of this software is to fully replace email and cut down on phone calls and in-person meetings in order to truly change the way people work and make collaboration more efficient. It feels like a company-wide social media; communication across channels is intuitive and similar to social media conventions with tagging, comments, and reactions. Some of the features include “channels,” which are the core function of Slack as well as direct messages, voice and video calls, third party application integrations, workflow automations, and file sharing.