Nonprofit Marketing Resources

Shiny new tools and software can offer a lot to a growing nonprofit, but they can not solve every problem. Some issues like organization, productivity, efficiency, and motivation require a more human-focused strategy such as transformational leadership, which can “achieve unexpected and remarkable results” largely through utilizing inspiration, empathy, rapport, and respect. Most of the guidelines focus more on relationships instead rather than results, but there is empirical evidence that transformational leadership is an effective strategy in public and private organizations particularly in formalized settings. This is especially true when compared with a more familiar transactional leader who uses a reward system that is contingent on effort. There are some drawbacks to transformational leadership but there is also no doubt that transformational leaders are “more effective in mobilizing their followers to exert extra effort” than transactional leaders.

Let’s think of your organization as a tree, you grow different branches and extend far beyond your base. Those branches are the individuals that support your organization and keep you growing. You want to make sure they don’t get lost, no matter how tall your tree grows. You want everything to stay connected and for your organization to run seamlessly. This is where Salesforce software comes in.

Technology has had an incredible impact upon our lives. From the software we use to the devices that run them, our everyday tech has forever changed the way we work and communicate.

Volunteers are the lifeblood of many nonprofit organizations. They provide much of the labor that nonprofits, with their charitable or public-service focus, cannot always afford to hire full-time employees to fulfill. Since the work volunteers do is so integral to nonprofit efforts, it is important to make sure your organization treats them appropriately, both for their benefit, and to avoid accusations of impropriety or inappropriate labor use. Here are the key volunteer guidelines for nonprofits.

Just like for-profit businesses, nonprofit organizations use performance evaluations to determine whether they are hitting their goals or not. However, a nonprofit performance evaluation is very different than a normal businesses evaluation. There are many different factors, indicators, and processes that nonprofit organizations have to deal with that for-profit businesses do not.