Nonprofit Marketing Resources

A website redesign offers nonprofits a rare opportunity to dramatically improve search rankings, not just preserve them. By focusing on on-page SEO during the rebuild, your organization can capture more donors, volunteers, and supporters than ever before. With position one on Google SERPs capturing up to 34% of all desktop clicks, and with fewer overall positions available on page one thanks to AI overviews, every on-page optimization matters. This guide from Nonprofit Megaphone walks through the on-page changes that turn an ordinary website redesign project into a traffic-growth engine.

Your nonprofit's website is often the first place potential donors, volunteers, clients, and community partners learn about your mission. But even the most compelling website cannot achieve its goals if people never find it in their search results. That’s where search engine optimization, or SEO, comes in. SEO helps your organization appear in search engine results when people are looking for information, services, causes, or opportunities related to your mission. When it’s done well, website SEO can increase visibility, attract qualified visitors, and support long-term organizational growth. However, effective SEO requires ongoing expertise, maintenance, and strategic oversight. For many nonprofits, professional SEO services are one of the smartest investments they can make in their digital presence.

Search is changing fast. AI tools such as ChatGPT, Gemini, Claude, and Google AI Overviews are becoming the first stop for millions of people looking for information and organizations to support. When Google displays an AI-generated summary at the top of results, people are less likely to click through to individual websites because they can get the answer directly on the page.

Hiring a productive and happy team for your nonprofit may be the most important factor of success. Good hiring means not only hiring the right person, but hiring at the right time, for the right reasons, and using the right methods. Here is our advice on how to find and hire the best people for your organization, from planning the process to extending an offer.

AEO stands for answer engine optimization, while GEO stands for generative engine optimization. Both reflect a broader shift in how people find information online. Instead of clicking through a list of blue links, more users now expect a direct answer from tools such as Google’s AI features and AI-powered search experiences. Google says its AI features, including AI Overviews and AI Mode, are designed to help people get information quickly, explore more complex questions, and discover a wider set of supporting links.