Nonprofit Marketing Resources

AEO stands for answer engine optimization, while GEO stands for generative engine optimization. Both reflect a broader shift in how people find information online. Instead of clicking through a list of blue links, more users now expect a direct answer from tools such as Google’s AI features and AI-powered search experiences. Google says its AI features, including AI Overviews and AI Mode, are designed to help people get information quickly, explore more complex questions, and discover a wider set of supporting links.

Nonprofits rely on carefully crafted communication to build relationships, inspire action, and keep supporters engaged. Yet even seasoned teams often use the terms “marketing copy” and “marketing content” interchangeably. While they work hand-in-hand, these serve different purposes and play distinct roles in advancing your mission. Knowing when to use each can help you reach your audiences more effectively, maximize your nonprofit marketing budget, and strengthen donor engagement.

Imagine turning every supporter into a fundraiser for your cause. That's exactly what peer-to-peer fundraising does: Instead of your nonprofit asking for donations directly, individuals reach out to their own networks of friends, family, and colleagues.

Welcome emails help nonprofits build meaningful connections from the very first interaction. They set the tone for the relationship ahead and can turn a one-time visitor into an engaged, loyal supporter. A warm, well-crafted welcome message builds trust, encourages engagement, and invites people to learn more about your mission.

Many people from the private sector fail to realize just how competitive the nonprofit industry can be. In today’s world, every donor, volunteer, and person you hope to serve are faced with more options than they know what to do with. Between email, social media, direct mail, phone calls, donor events, billboards, etc., the average person is asked to take in more than they could ever absorb. The challenge for us as nonprofit marketers becomes answering a series of key why questions: