Nonprofit Marketing Resources

Artificial Intelligence (AI) isn’t just a buzzword — it’s reshaping how nonprofits operate. From donor engagement and marketing to program evaluation and back-office tasks, AI helps organizations do more with less. For nonprofits facing tight budgets and staff shortages, it offers efficiency, insight, and time to focus on what matters most: mission impact.

In the digital age, Search Engine Optimization (SEO) content writing has become a vital strategy for nonprofits to increase visibility and engagement. Yet this aspect of “new marketing” comes with its own learning curve, and related best practices are constantly changing. One buzzy new development involves the SEO applications of artificial intelligence (AI) models like ChatGPT. These tools have the ability to make SEO content development more efficient, though they are far from perfect. Expert human touch is still required to ensure that AI-assisted content is effective and meets quality and SEO standards. 

Running effective digital campaigns takes more than just great intentions. Your message has to stand out, resonate with your audience, and guide them toward taking action. Whether you’re promoting a donation drive, volunteer opportunity, or awareness campaign, your nonprofit marketing strategy depends on two key components: compelling ad copy and a high-converting landing page.

By now, you’ve noticed that Googling almost any question brings up not a long list of links to try, but what purports to be the answer itself, enthroned atop your search results page and crowned with a trendy-again 1960s-style star logo. Odds are that this blurb answers your question without you having to click on a single link, which is admittedly a time-saver, assuming you feel confident in its accuracy. And while this AI answer summary can take up considerable space on your results page, the page itself is the same size, meaning you’ll find fewer links holding court on it. By understanding how zero-click searches and AI-powered results work, nonprofits can position themselves as trusted authorities and keep their missions visible in this evolving digital landscape — even when users don’t click through.

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since — nonprofits face the challenge of competing for visibility in an increasingly crowded online space. One of the most effective ways to do this is through Search Engine Marketing (SEM), within which lies the field of Search Engine Optimization (SEO). These help your website content appear in search results related to your mission.