Nonprofit Marketing Resources

If your nonprofit has a dedicated blog writer or writing team, it’s worth ensuring they are trained in basic search engine optimization (SEO) writing strategies. Keyword research is arguably the most important part of SEO, so it’s important that your writer understands it to get the most out of their efforts. The most effective keyword research begins with a high-quality platform, which is why a little product research can go a long way.

Google’s March and April 2025 updates mark another milestone in the tech giant’s ongoing evolution of its search algorithm. As with previous updates, the goal remains clear: to deliver more helpful and relevant search results to users worldwide. These latest changes continue to prioritize the value of content, reinforcing the importance of creating high-quality, user-centered material. The key takeaway? Focus on content that demonstrates expertise, credibility, and trust — elements that contribute to an exceptional user experience.

Few individuals embody the spirit of innovation and compassionate leadership as profoundly as Devan Mercurio, Senior Manager of Development at Pittsburgh Public Theater. As she stands on the cusp of pivotal career advancements, including completing her MBA and obtaining her CFRE, Mercurio’s vision for the future is clear and compelling.

Charly Jarrett, the Director of Development and Communications at Veterinarians Without Borders, sets her sights on an ambitious goal. She envisions a future where her organization matches the efficiency of the for-profit sector. Jarrett recognizes the transformative potential of AI in addressing long-standing staffing and resource constraints, envisioning a future where “AI filled all those gaps.”

Adriana Adams stands out as a visionary leader at the helm of Triad Health Project. As the organization’s Executive Director, her forward-thinking approach looks toward reshaping the organization’s funding strategy, steering away from traditional event-based fundraising and charting a course toward diversified, sustainable revenue streams. With an unyielding belief in the power of relationships and a keen eye on the evolving philanthropic landscape, Adams’ strategies are not just about adapting to change—they’re about leading it.