Nonprofit Marketing Resources

Success pages, or thank you pages, are pages on your website that users are directed to after completing a form successfully. In their simplest form, they should give the user confirmation that their submission was successful and thank them for whatever action they took (completing a purchase, making a donation, registering for an event). They can also be used to invite the user to complete additional actions, such as signing up for a newsletter, sharing content on social media, or downloading additional content.

Many people consider nonprofits to be completely different from conventional businesses. They are often under the impression that the two are set up and run completely differently. However, this is not necessarily true.

If your nonprofit has applied for and is using Google Ad Grant, prepare to see a big increase in traffic on your website. This is a good thing—more visitors mean more people will learn about your cause and potentially donate.

What makes one website more Google-friendly than another? What steps can you take towards increasing the quality of your site? The team at Nonprofit Megaphone has seen hundreds of organizations’ websites and have come up with some key actions you can take now for a more successful website.

Google has set forth a number of guidelines on the usage of keywords in order to ensure that your grant is used in the most effective way possible. Failure to follow any of these guidelines may result in account suspension. Below are some of Google’s keyword policies explained.