Nonprofit Marketing Resources

Having access to great resources is invaluable for nonprofit organizations. With just a click of your digital device from virtually anywhere in the world, anyone can tune it to a webinar or podcast, which is especially important right now as we continue to stay at home and work remotely in an effort to stem the spread of COVID-19. The webinar format turns the internet into a wonderful forum for education. There are hundreds of webinar options for nonprofit organizations designed to share information, teach and inspire.

The CARES Act, signed into law on 3/27/2020, created the $350b Payroll Protection Program, which is being implemented as this post goes to press. This program creates a new type of loan that will be disbursed by the hundreds of Small Business Administration (SBA) partner banks across the country.

The world seems off-kilter these days. Hand sanitizer, toilet paper and spray disinfectant have become prized possessions. It’s a confusing time and sometimes feels as if we’ve been made to forfeit control. We’re feeling the loss of normalcy; the fear of economic toll; the loss of connection.

These are extraordinary times. The Coronavirus, or COVID-19 pandemic, continues to have a major impact on just about every aspect of our daily lives. Visit any website, tune in to any newscast and you’re bound to see something about it. Some of the information is helpful. Some of it isn’t. All of it is a bit frightening. Schools are closed. Restaurants, except for take-out are closed. Grocery stores have ever-decreasing limited supplies. Vast numbers of people are sheltering in place and taking steps to self-quarantine. Beyond the fear of becoming sick, we’re also dealing with the financial havoc of COVID-19.

Google offers the Google Grant for Google Ads, but another free resource your nonprofit should be utilizing is Google Analytics. Why should you use Google Analytics? The program can help you track who is interacting with your website and how, which provides the information you need to tailor your website to increase viewers. This is definitely a resource you want to take advantage of! Keep reading to find out how you can leverage Google Analytics to better understand how your website is communicating with your audience.