Nonprofit Marketing Resources

Timeless, or evergreen, content—content that can be useful anytime that’s not tied into an event or a holiday—on your website can serve you well. But if you want to take your content to another level, consider incorporating content based on news and trends.

Google has launched a new verification program designed to ensure users have a safe and trustworthy experience on your site. If you haven’t received a “verify your identity” email from Google yet, you will sooner or later, so please be on the lookout.

Five minutes into listening to one of Leah Richeimer’s shows, and you will discover her passion for couples and for long-lasting relationships. Her incredible kindness, witty humor, and upbeat personality shines through, not only in her podcasts, but in spending just a few moments with her. In two words – it’s inspiring!

We’ve reached the half-way mark of 2020 and Google has already recorded 5.5 billion searches per day or over 63,000 search queries done per second. And that’s just Google! The mammoth search engine may rule the roost, but there are other search engines, such as Bing and Yahoo, which account for about 12 percent of internet searches. But I digress. The point is a lot of people are searching for a lot of things every minute of every day and those searches take them to websites. If you want more of them to land on your website, you need to make sure they’ll have a good user experience (UX) when they get there.

There’s always room for improvement, right? But, if you don’t measure, what does improvement even mean? Measurement is the foundation for building strong, successful campaigns. Collecting conversion tracking data is a valuable tool that lets you see what’s working and when it’s working. Knowledge is power. Power to improve your campaigns; attract more visitors; get more conversions.