Nonprofit Marketing Resources

To say it’s a challenge to attract people to your site is an understatement, especially when you consider the brief amount of time an average person spends on a website. Estimates vary, but some experts say you have 15 seconds or less to capture a visitor’s attention. There are several reasons people leave websites, but less than stellar content is one of those reasons. So, unless your content is extraordinarily clear and focused, only a minimum of it will get through to visitors.

In the wake of COVID, there is no shortage of challenges faced by nonprofits. Whether it’s reimaging upcoming fundraisers or in-person events, the uncertainty has caused many to rethink operations to ensure long-term survival.

The digital age allows us to obtain information, conduct business and shop online, all at breakneck speed. With an internet connection and just a few clicks on a keyboard, it’s possible to find almost anything. We simply log onto Google and search. It only takes seconds until we’re presented with a long list of page links that Google “believes” will provide us with the answers we seek. It’s almost magic!

At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share more about the mission and work of one of our clients. This month, we would like to introduce you to U.S. Masters Swimming (USMS), an organization that is celebrating its 50th anniversary this year and whose mission is to promote health, wellness, fitness, and competitions through swimming.

If you want to drive conversions, you need to attract people to your website. If you’re going to entice visitors to your website, you need search engines to lead them there. What’s the best way for search engines to find you? By posting relevant, high-quality content. Relevant, high-quality content requires an investment of time and possibly money, but it’s well worth the cost.