Nonprofit Marketing Resources

Some people might incorrectly say that email marketing is having a resurgence. As one of the first outbound marketing tools, email marketing received a lot of hype three decades ago. Contrary to what some people may think, it never disappeared; it just took a backseat to all the new social media bells and whistles. But the pendulum always swings back. Email marketing is once again being recognized as a critical component of digital marketing.

On December 20, 2020, both chambers of Congress announced that they had agreed on a new stimulus bill, which the President is expected to sign into law. Here are the key issues the bill addresses for nonprofit organizations, their employees, and donors.

With the proliferation and popularity of social media (there are more than 100 social media platforms used by more than three billion people), there’s a misconception that email marketing is old-school. Some people think it’s not as effective as social media; that spam’s prevalence has rendered email marketing ineffective. None of those things are true. Email is perhaps the most powerful form of digital marketing.

As Google Ad Grant experts, we frequently (always) are asked how to increase conversion rates. Of course, there are many steps you can take to boost your conversion rate; one that is sometimes overlooked is the call to action (CTA). Yes, that small aspect of your website carries a lot of weight in the conversion toolbox.

Would you like to generate more website traffic? Of course, you would! More website traffic means more opportunities for conversions, and who doesn’t want that?! As you may have guessed from the title, blogs are one way to drive more traffic to your website. But, not just any blogs will work. Blogs have to be optimized to drive traffic to your site.