Nonprofit Marketing Resources

Viral success stories of crowdfunding campaigns cloud the industry, but intentionally going viral is a beast in itself; the internet can be unpredictable. You can’t always generate online momentum, but you can set up your campaign to ride the wave when it arrives.

To help organizations transition into 2021 and set their sights on recovery, we are compiling lists of exciting grants that nonprofits can apply to this year. Some are broad in scope, while others are limited to specific missions and locations. Some are perennial, while others are dedicated to COVID-19 relief. But do not despair if you don’t find a grant that fits your needs. We will continue to publish more lists of helpful grants in the coming weeks and months. Make sure to check out our Ultimate Nonprofit Grant Guide and list of 16 Technology Grants for Nonprofits!

Both restricted and unrestricted grants are typically given by public and private sources, such as foundations, corporations, and government agencies. And depending on the type of grant, they can provide some much-needed funds to help improve your infrastructure, create or grow projects, or cover general operating costs.

Reaching your desired audience makes it easier for you to serve your cause alongside those who also want to serve. One vital way to get donations and garner volunteers and supporters online is through search engine optimization, or SEO.

If you have been in the nonprofit world for a while, you have probably heard the term ‘Customer Relationship Management’ before, or its abbreviation: CRM. This term describes a tool that organizations can use to aid in managing professional relationships, developing fundraising strategies, and organizing information. In simple terms, customer relationship management functions as a sort of database in order to help organizations have better communication, improve strategies, increase fundraising, and more. It can be beneficial for nearly every organization to have some form of CRM but is especially beneficial to nonprofit organizations. Customer relationship management may seem simple, but can involve a number of different methods.