Are you looking for Google Ad Grant case studies? Well, we have a treat for you.
On our website, we have over 60 case studies for a variety of nonprofit organizations that we’ve helped with the Google Ad Grant and the impact they’ve seen. It truly is a tremendous collection of organizations from across all the different sectors in the nonprofit world and the cool ways that they’ve been utilizing the Ad Grant. You can view those here.
E-Commerce and Google Ad Grant Success
One organization we love working with is a fair trade nonprofit. On their website, they sell goods created by women in another country, and the funds generated from those sales allow these women to earn income and gain financial security. It also funds programs that are helping develop their communities.
That organization has a phenomenal website, and they use the Google Ad Grant to sell their products. They sold over $4,800 worth of merchandise just with the Ad Grant in the past month. Most organizations won’t have that same smashing, out-of-the-box success, but for some organizations, especially those in the fair trade world, that is possible.
International Organizations and the Google Ad Grant
We also work with international organizations like Rotary International. Rotary International has chapters in countries all over the world. They have used the Google Ad Grant to get hundreds of members. It’s been amazing watching the success they have achieved. So that’s a wonderful case study as well.
Promoting Venues and Increasing Revenue with the Grant
Another one of our organizations has a botanic garden in Indiana that has a beautiful facility and grounds. They offer an event venue where people can have a wedding or a private party. They use the Google Ad Grant to promote their venue and how they allow people to interact with nature. Those revenues enable them to continue to maintain the grounds and provide people with ways to interact with the natural world. That’s another cool example of what can be accomplished with the Google Ad Grant.
Increasing Memberships in Athletic Organizations
Another example of a nonprofit that is having great success with the Google Ad Grant is a swimming organization called U.S. Masters Swimming. They have swimming clubs all around the country where adults can swim, compete, and improve their skills. They use the Grant to promote their clubs and also use it to acquire new members or renew existing members. Each year, they have hundreds of visitors that sign up for the first time, renew their membership, or find clubs to get involved in all over the country.
Animal-Focused Nonprofit Organizations
We have several animal-focused organizations that either advocate against cruelty to animals, or provide ways for people to adopt animals that have been abandoned. These organizations have phenomenal success. Animal organizations do incredibly well with the Google Ad Grant because there are so many people who have a heart for helping animals. There are few animal nonprofits in the United States relative to the number of people who are interested in getting involved. So, even if you don’t have the most incredible website in the world, if you work with animals, you will probably have a lot of success with the Google Ad Grant. We have lots of cool case studies on our website of organizations that are doing phenomenal work.
One example is an organization that provides a place for Border Collies to live. They also have a retreat center where you can go with your dog and enjoy some time off the clock and off the leash. Retreat bookings provide funds for the rescue to continue its operation, so it’s this very cool virtuous cycle of people getting involved in the nonprofit and also helping them sustain their work. They use the Google Ad Grant to raise awareness for the rescue operations and also to book people who are interested in staying at their facility.
Nonprofits Focused on Advocacy
We have a number of organizations focused on advocacy. Certainly, in the animal space, we have organizations that help expose animal cruelty and draw attention to that. However, we also have an organization called UNCF that helps promote scholarship opportunities to people who are attending Historically Black Colleges and Universities (HBCU). HBCUs do a phenomenal job of helping students graduate with valuable degrees and less debt than comparable institutions. UNCF does a lot of advocacy work to support HBCUs in terms of making students aware of available scholarship opportunities, and so forth.
Senior Living Organizations
As a final example, we have many clients in the senior living or senior care space. As the population continues to age, people are trying to figure out what’s next, and some begin considering assisted living or retirement communities. The organizations we work with reach people who are researching and making these incredibly impactful decisions in terms of where their parents, or they, might be spending some of the last years of their lives and how they can make them some of their best years. Those organizations have phenomenal success, even with relatively few people clicking on their ads. Each of those clicks could potentially be a life-changing decision for that person and the organization. So those are great case studies as well.
I can talk on and on for hours about all of these. I am the CEO of Nonprofit Megaphone, and I actually write these case studies and put them on the website because I love seeing the heartwarming stories of the impact our organizations are making through the Google Ad Grant. It almost brings me to tears with how cool it is – the nonprofits we get to support and the work they get to do.
If you take nothing else away from this, be encouraged. The Google Ad Grant can help organizations like yours, even if you’re smaller, even if what you do is a little bit more niche. We probably have an example in our 375+ clients who are similar to you. Check out the case studies to see the success they’ve been able to achieve with the Grant.
If you have questions or there are things we can do to be more helpful, feel free to drop us a line. And, thank you for the great work that you do every day.