DOING IT BIG!
SIAC The Southern Intercollegiate Athletic Conference (SIAC) is a NCAA athletic conference consisting primarily of historically black colleges and universities. Headquartered in downtown Atlanta, Georgia, this conference began in December 1913 and is now in its 106th year, supporting 14 institutions across a contiguous six-state footprint.
Empowering students, schools, and communities, the SIAC sponsors seven men’s championships (baseball, basketball, cross country, football, golf, outdoor track & field, and tennis) and six women’s championships (basketball, cross country, outdoor track & field, softball, tennis, and volleyball).
The SIAC is coming up on a year of partnering with NPM to manage their Google Grant, with some exciting results! Over the last month, they have had over 4,700 first-time visitors to their website while enjoying a click-through-rate of 7.69%. With top-notch grant managers keeping their keywords relevant and up-to-date, they had over 62,000 impressions in that same month. NPM enjoys working with nonprofits like the SIAC, helping them to allow student athletes competitive intercollegiate opportunities.