Project Description

National Equity Project

Building Educational Equity

The Challenge

National Equity Project felt as though they were leaving a huge opportunity untapped because there was no one on their staff to manage their Google Ads Grant and were seeking an organization who could, at minimum, manage the Grant effectively.

The Outcome

Within one year of partnering with NPM, clicks have increased by more than 548%, impressions have increased by more than 639%, and spend has increased by more than 501%. Additionally, 419 people have registered for one of their events after clicking on an ad.


Teachers/Leaders Engaging with the Website Monthly


Click Through Rate on Ads


 Registered Users For An Event From Ads


National Equity Project focuses on a quality education for every student and invests in all areas of life to make that happen, including supporting leaders, schools, communities, and nonprofits. Their mission is to dramatically improve educational experiences, outcomes, and life options for students and families who have been historically underserved by their schools and districts.

To accomplish their mission, NEP targets leaders and educators in communities to provide them with excellent and professional learning experiences through their Center for Equity Leadership. The Center offers valuable training in leadership development, strategic planning, facilitation, coaching, and teaching and the content is custom-delivered for organizations. In the wake of the COVID-19 crisis, NEP was able to expand their marketing outreach across the United States by offering their institutes in a virtual format.

NPM “has been able to intuitively create ads . . . that authentically represent and promote our organization. The growth of our ad spend and impressions have been truly phenomenal. But also – REAL, not just weird random clicks, but actually helping real people who need our services and resources.”

       – Sara Gray, Sr. Director of Communications & Marketing

NPM is thrilled to contribute to help provide a quality education to all students by managing the Google Ads for NEP. And the results are impressive! Last month, nearly 15,000 ads were shown to users, resulting in a click-through-rate of 10.51%. This means that more than 1,500 teachers or leaders visited their website to learn more about the Center for Equity Leadership.

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