CHANGING THE NARRATIVE ON NORTH KOREA
When the mainstream media talks about North Korea, the tendency is to focus on the threat to world peace or the eccentricities of the country’s leader. What is lost are the stories of individual North Koreans – people just like you and me, except they have an incredibly repressive government. The sensationalist imagery and rhetoric obscures the incredible human need of millions of ordinary North Koreans and the difficulties they face.
In addition to changing the narrative, Liberty in North Korea (LiNK) helps hundreds of North Korean refugees get a new start in life, without cost or condition. Even after fleeing North Korea, refugees face incredible risks and are vulnerable to exploitation. Since inception, LiNK has helped over 900 refugees reach safety.
LiNK partnered with Nonprofit Megaphone to enhance the value of their Google Ad Grant. In addition to driving significant exposure, LiNK has developed a strong enough brand and web presence that they are also able to directly drive donations through the Google Ad Grant, which is incredibly difficult. Visitors who are just learning about your work often take some “warming up” before they are willing to give financially, but through highly targeted ads and effective landing pages, LiNK has raised thousands of dollars from the Google Ad Grant alone.