Des Moines Symphony2019-03-18T19:36:52+00:00

Project Description

Des Moines Symphony

Enriching, Educating & Inspiring

130+

Simultaneous Ads Running in Google

9.58%

Click Through Rate on Ads

12.41%

Conversion Rate Across All Goals

ENRICHING, EDUCATING & INSPIRING

The Des Moines Symphony is Central Iowa’s largest professional performing arts organization.  Providing quality orchestral music to the Des Moines and surrounding areas for over 81 years, the Des Moines Symphony has become one of the country’s outstanding regional orchestras.

While the Symphony provides a range of concerts every year, including a regular series of Masterworks, Pops, Family, and Education Concerts, what many people might not know is they are one of only four American orchestras to sponsor an Academy of Music.  This has become core to the mission of the Des Moines Symphony, providing education and opportunities to the future performers of America.

The Google Ad Grant and partnership with Nonprofit Megaphone is a vital part of their marketing strategy.  They now have over 130 simultaneous ads running in Google and a conversion rate of over 12%.

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