Project Description

Animal Rescue Coalition

Empowering Animal Shelters

3,000+

New People Engaging with the Website Monthly

10.31%

Click Through Rate on Ads

17

Visitors Filling Out Contact Forms From Ads to Get Involved

EMPOWERING ANIMAL SHELTERS

The Animal Rescue Coalition (ARC) strives every day to make their dream to end the killing of adoptable dogs and cats become a reality. ARC provides high-quality, high-volume, and low-cost spay/neuter services to pet owners and also to partners and shelters across the Sarasota, Florida area.

With an abundance of animals and a shortage of homes, shelter dogs and cats are euthanized by the thousands every day in Florida. ARC not only provides a fully equipped, state-of the-art surgical facility and clinic, they have also expanded their outreach with their specially designed transport vehicle to extend the reach of the clinic’s spay/neuter programs. 

Nonprofit Megaphone is thrilled to partner with ARC and help drive traffic to their website and participate in their goal to end the killing of adoptable pets. NPM has had the opportunity to manage the Google Ad Grant for ARC since October, 2017, and their results have been fantastic! Over all of 2018, over 34,900 people visited their website and they maintained a click-through-rate of 6.74%. In the last 30 days alone, they have had over 3,000 people searching for help and a click-through-rate of 10.31%. These results are a tremendous example of effective management of the Google Ad Grant. In addition, dozens of individuals have reached out through the website’s contact form to get involved, all because of effective online advertising. 

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