Marketing

Creating a Marketing Scorecard

"How are we Doing?" The most effective organizations are able to answer this question without a second thought. They have clearly defined goals, have distilled those objectives into metrics, and have assigned accountability to a single person for each measurable. This allows leadership to quickly identify areas that are either: Excelling. They can easily see [...]

2017-11-29T13:28:40+00:00 By |Marketing|

25 Grants Your Nonprofit Can Leverage + Strategies to Win

Grants are among the more tricky parts of funding any organization. They are often misunderstood as either the solution to all of your nonprofit’s funding problems, or some far off opportunity that is only available to those who know the right people. However, neither of those assumptions are entirely true. There are countless grants available [...]

Top 5 Social Media Tips For Nonprofits

Spending your valuable time on growing your online social media presence can seem like a waste when you have more pressing issues to worry about. As a nonprofit, you may be tempted to use your social media sparingly or even not at all. This, though, is to do yourself a disservice. Social media is one [...]

2017-11-14T03:46:31+00:00 By |Marketing, Social Media|

The Big 3 of Knowing Your Market

The key to successful marketing is knowing your market. The types of ads that appeal to one people group might not appeal to the other, and unless you define who you are targeting, your ads will most likely not be as effective as they can. For instance: My permanent address is in the Silicon Valley, [...]

2017-05-26T01:25:04+00:00 By |Marketing|

Clarifying Your Three “Why’s”

Many people from the private sector fail to realize just how competitive the nonprofit industry can be. In today’s world, every donor, volunteer, and person you hope to serve are faced with more options than they know what to do with. Between email, social media, direct mail, phone calls, donor events, billboards, etc., the average [...]

2017-01-10T01:10:38+00:00 By |Marketing|