Articles

The Big 3 of Knowing Your Market

The key to successful marketing is knowing your market. The types of ads that appeal to one people group might not appeal to the other, and unless you define who you are targeting, your ads will most likely not be as effective as they can. For instance: My permanent address is in the Silicon Valley, [...]

By |Marketing|

Clarifying Your Three “Why’s”

Many people from the private sector fail to realize just how competitive the nonprofit industry can be. In today’s world, every donor, volunteer, and person you hope to serve are faced with more options than they know what to do with. Between email, social media, direct mail, phone calls, donor events, billboards, etc., the average [...]

By |Marketing|